Boost your career with LinkedIn

Linkedin and girls

 LinkedIn is  powerful networking tool that can help open doors to opportunities. It is a social networking platform dedicated to the business community where you can build relationship and grow your network. Although LinkedIn is a “Social networking platform”, you have to keep in mind that it is not for posting your selfies or photos of what you had for lunch. Therefore, whether you are a current student, a graduate or an executive, having a LinkedIn profile that is professionally written is fundamental.  Here are some tips given by our career adviser, Alice McDougall about how you can use LinkedIn to your advantage.

First impression is the last impression

Your first step to success is to create a comprehensive personal profile. You need to take time to update your LinkedIn with a killer headline and pick a high quality profile photo representing the best version of you.

Market yourself to potential employers

In addition to your photo and headline, your summary section is key to market yourself to potential employers. LinkedIn provides you with 2000 words to write a personal statement that can grab some attention. Remember to never leave this section blank!

Highlight your education, work experience and skills

This is your chance to showcase an online resume, so take the time to list significant educational and professional experiences on LinkedIn. Use your CV as a reference to fill this section. Further you can also add your skills, whether it is a second language or technical IT skills. You can also emphasize on your hobbies and voluntary works. Because remember, employers look for more than just qualifications in a candidate.

Build a network of professional contacts

It’s easier to start with your immediate network such as your class mates, your lecturers, work colleagues, your alumni or individuals you have at least had a conversation with. However, if you are looking to connect with new prospects, make sure you write an introduction message before adding them or you may appear as creepy or categorised as ‘that random person’ on LinkedIn.

P.S it is also creepy to stalk profiles excessively!

Find your dream job

LinkedIn is a massive job database to every student and job seekers. However, if you are just updating your profile and wait for potential employers to reach out to you, you are completely missing out. In 2014, LinkedIn introduced their Job search app which you can download for free and it offers recommended tailored jobs for you.

There are many more things you can do with LinkedIn such as:

Discover vital recruitment information

Explore relevant industry news

Join ‘groups’ of special interest to you

Join in relevant discussions

If you are a current student at University of Sunderland in London and want to know more about LinkedIn – you can join our sessions delivered by Alice McDougall – Careers, Employability and Enterprise Manager. The next sessions will be on Tuesday 6th June at 12.30 to 13.30 in Room 202 and on Thursday 8th June 13.30 to 14.30 in Room 208.



The University of Sunderland in London is delighted to be partnering with Team COCO

At University of Sunderland in London we constantly strive for opportunities to remind our student body of what they can use their studies for, and the good they can pay back. The COCO motto of ListenLearnSustain is a message we hope all our students can adopt and we now look forward to also encouraging them to get more active for a great cause’. This is a chance to remind ourselves of the positive role education can play in changing lives.

COCO is a charity was founded by our Chancellor Steve Cram, providing education to communities in order to create the opportunity for children to break the cycle of poverty. They are currently working in remote areas of Kenya, Tanzania and Uganda.

The importance of education for children cannot be overstated; education promotes better health, improved self-esteem and the development of skills that are essential for making a living in later life.

For 100 million children across the globe, poverty prevents them accessing the education they so desperately need. You can play your part in helping others to help themselves. People living in poor countries don’t want hand-outs; they want the opportunity to transform their lives and the lives of their families. COCO works closely with local community organisations to ensure that the money that you donate is used to maximum effect to give the poorest families hope for the future.

In this increasingly globalised world in which we live, the needs of the world’s less developed countries are coming closer to our doorstep. Each and every one of us has the potential to change the inequalities of the world. You can play your part, however large or small, in eradicating poverty for the most vulnerable children in the world.”  Steve Cram CBE

University of Sunderland in London has teamed up with them to sponsor their new initiative to get people running for a great cause. All the money raised will benefit their overseas programmes and help in improving the lives of children living in poor communities through education. We are looking forward to donning our running vests and logging our miles too – so stay tuned for more info and the chance to get fit for a great cause!

What makes London the best city for International Students?

According to an article by Forbes (2017), with its plethora of world-leading universities and cultural attractions, London is the first choice for international students. Therefore, we have decided to compile a list of reasons we think make London the best city for International students.

The International Student City

London was also ranked as the 3rd best student city in the world (Telegraph, 2017), with around 100,000 students coming each year from approximately 200 different countries. With this large number of students travelling to the city it helps in maintaining the diversity which contributes to the vibrant and buzzing atmosphere. Therefore, it increases your opportunity to mingle and network with people from around the world.

Improve your spoken English

English language doesn’t always need to be learned in a classroom. Studying in London is a great way for you to progress in your conversational English abilities. The more you converse with other people in English, the more fluent you will get.

The multicultural experience

London is home to over 5000 museums and galleries including some of the oldest and most famous buildings in the world such as the British Museum, the Royal Opera house, the Tate Modern and many more. The city also offers a vast collection of street food markets, restaurants, cafés and even food festivals which allow you to have tastes from every corner of the world.

London is a lively city

There is always something new to try in London – parties, plays, musicals, festivals, museums, pop-up bars and new social media trends. It’s impossible to get bored in London.  Whenever, you feel too overwhelmed you can still rest in one of the lush parks of London that hide beautiful landscapes, a variety of plants and animals.

Transport connectivity and accessibility

You can reach almost anywhere with the London’s fast tube system with around 270 stations that are accessible by foot in most places.  As a student you can get an Oyster card with 30% off all your fares.  Moreover, with the several airports in London and affordable airlines such as Ryanair or Easy Jets, there is no destination that’s out of bounds to you.

Work opportunities

As a student in London, you will have the possibility to work for 20 hours weekly with your Tier 4 visa. London is also known for the number of affluent industries such as fashion, media, finance, hospitality which increase your chances for internships and placement as you finish your degree. Furthermore, with a London degree, no matter where you go in the world, you can be sure to be in high in demand.

You can also read about – Why University of Sunderland in London is right for you?


Leadership lessons from bees: Craig Smith coming to speak at the University of Sunderland in London

On the 27th of April, co-author of “The Bee BookCraig Smith is making a visit to the University of Sunderland in London. He will deliver a session on how to lead in a Volatile, Uncertain, Complex and Ambiguous (VUCA) World. With rapid and shifting requirements from stakeholders, it is often unclear as to where we should look for inspiration and guidance.

“What can we learn about dealing with a VUCA world from an insect with only 1/10000th the neurons of a human being?” 

Craig Smith looks at the way honeybees deal with the challenges of the natural world and he draws interesting parallels that we can apply in our busy and sometimes chaotic working lives. This session will challenge many of the assumptions we have made about how we run our organisations. These assumptions date back to a time when the world was more predictable and stable than it is now. It will not be about entomology, it will be a session about real leadership lessons that we need to learn quickly if our organisations are to survive and thrive going forward.

It will be an opportunity for you to meet and interact with Craig Smith who is a leading Organisational Development consultant who has delivered sessions at universities including Newcastle University, Henley Business School, York St. John University, The University of Portsmouth, Durham University, Teesside University and Northumbria University. Craig also works with organisations such as PepsiCo, Babcock International, Tesco and Tommee Tippee. He is currently working with Flint Spark consulting, delivering innovative facilitation, training and consultancy services to organisations in the public and private sector helping them to lead and manage culture change more effectively. Craig is also with BigPicture Leaning, developing innovative and engaging communication toolkits built around colourful visual metaphors. These toolkits enable organisations to efficiently and innovatively communicate complex visions and strategies to their employees and stakeholders.

Craig has a passion for helping organisations and individuals to achieve their full potential. He believes that work should be engaging, stimulating and meaningful. He helps to create an environment where this is possible regardless the sector you operate in.

 Do not miss out – as it can be #Lifechanging!

Why University of Sunderland in London is right for you?

Choosing a University is possibly one of the most important decisions you’ll have to make in your life. With so much to offer at the University of Sunderland in London here are some reasons why we believe this will be the right choice for you.

 Our location

Based in Canary Wharf, the heart of Europe’s most important financial centre, the University of Sunderland in London is easily accessible from anywhere in London.  With the Jubilee Line and Docklands Light Railway (DLR) on our doorstep, you won’t need to worry about those long commutes.


 Feel at home

Our University welcomes students from around the UK and all over the world – a mix of cultures and ages. Whether you’re a school leaver or a mature student, you will never feel out of place. Our strength comes from our diversity. We celebrate events such as Black History Month, Chinese New Year and Diwali to mention a few.

More than an education

We have an array of activities and services that we offer to students in addition to their academic classes. The University has a Careers, Employability and Enterprise service. We offer Sports, Health & Well being and student-led societies. You are provided with opportunities that allow you to develop skills, boost your confidence and enhance your experience.

 Flexible learning options

We offer courses that can help you in further forging your future. For example, if you want to study at degree level but don’t have the right qualifications, courses such as Business and Management (Extended) can provide an alternative route into Higher Education. For more information click here. We also offer undergradute‘Top-Up’ courses which will allow you to upgrade your HND or foundation degree to a Bachelor degree in one year of study. Or if you have a level 7 diploma you may be able to convert this to a full MBA in just a few months!

Our flexible start dates mean you can join us at a time that suits you. We have intakes in August and October January, April.

We try to ensure that your timetable is blocked into intensive number of days on site which can allow you to fit study around family commitments, continue your job or pick up a part time job while studying.



Some more reasons…

Highest league table climber in the UK (Guardian University Guide 2017)

Ranked in global top 20 for lecture quality (International Student Barometer 2015)

London; Top 3 study destination in the world (QS Student Cities table 2017)

We’ll give you a life changing experience that will prepare you for the future!

Choosing the right course for you

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Selecting the right degree is a big decision and one you shouldn’t take lightly. For some people, it can be very simple as they probably grew up knowing what they wanted to become; a Doctor, Engineer or Pilot. For everyone else undecided, the choice can be a challenging one.

Before choosing a course you need to think about the following:

  • Where you are now
  • Where you want to be
  • Which course will help you achieve your goal

To gain a deeper understanding, we asked a number of our students how they picked their course and any advice they would give to anyone struggling with the decision:

  • Identify your passion

It is important to find out what makes you tick….because what’s the point of doing something you have no interest in? Studying a subject you have a passion in will encourage you to get out of bed for those 9 a.m classes and be fully involved in the lectures. Research shows if you enjoy your subject, you’re more likely to achieve better grades.

  • What motivates you?

Think about it at least twice! Are you sure this is the subject you want to study? Or are you following in a family members footsteps? Remember you are going to spend a significant amount of money and time, so make sure your choice is the right one otherwise you might end up saying you are bored.

  • Consider Career planning

After identifying your passion, you will probably know what you want to do for the rest of your life – but will the course enable you to bag that dream job after you graduate? When picking your course it’s important to think about realistic career prospects; what are the job opportunities like? How tough is the market? How likely is it you’ll end up with a job you’ll love? As Confucius says “Choose a job you love, and you will never have to work a day in your life”

  • Get advice

If you are torn between courses and have no idea which to pick, consider getting professional advice. This maybe from people who inspire you, the National Careers Service or the University itself! You will be astonished to find out how helpful they can be and guide you to your perfect career.

We wish you all the best in picking the right course for you!

Click here to check the courses we offer:


Dr. Vipin Nadda launches new book : Promotional Strategies and New Service Opportunities in Emerging Economies

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Dr.Vipin Nadda is a Lecturer and Programme coordinator (Postgraduate-Tourism & Hospitality) at the University of Sunderland in London. Some of his previous responsibilities involved being a lecturer for tourism and hospitality management at Oxford House College, London and Kurukshetra University in India. He was also a freelance ‘consultant’ for University of East London, Confederation of tourism and Hospitality, BPP University and Cardiff Metropolitan University. With more than twenty years of experience in the education Industry, doing research and having a PhD in tourism – Dr Vipin Nadda published two books, wrote two book chapters and presented papers in various international conferences/seminars. As an experienced academic, he has been teaching a variety of subjects ranging from Strategic tourism development, Destination Branding, Global tourism, Sustainable Tourism Development, Hospitality Management Studies, Tourism Marketing and International Hospitality Marketing, Marketing strategy, International Business Environment, Applied Research Methods, supervising MBA, MSc, and PhD Dissertation projects in UK as well as overseas. Dr. Nadda has also been actively involved in development of Programme at different awarding bodies. He worked with the Confederation of tourism and hospitality awarding body based in London as an exam board member and as an external examiner with St Mary’s University for many years. With this wide international exposure by having taught students from various nationalities evidences his adaptability, diversity and multi-levelled skills.

Dr. Vipin launches his new book this January

Promotional Strategies and New Service Opportunities in Emerging Economies

Vipin Nadda (University of Sunderland, UK), Sumesh Dadwal (Northumbria University, UK), Roya Rahimi (University of Wolverhampton,UK)


Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency.

Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry?

The many academic areas covered in this publication include, but are not limited to:

  • Customer Relation Management
  • Online Retailing
  • Self-Service Technologies
  • Service Marketing

Contribution from colleagues at the University of Sunderland in London 

Chapter contribution


Thorben Haenel

Technology-Enabled Experiential Marketing: Promotional Strategies Towards New Service Opportunities  (pages 210-235) Thorben Haenel, Wilhelm Loibl, Hui Wang