Choosing the right course for you

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Selecting the right degree is a big decision and one you shouldn’t take lightly. For some people, it can be very simple as they probably grew up knowing what they wanted to become; a Doctor, Engineer or Pilot. For everyone else undecided, the choice can be a challenging one.

Before choosing a course you need to think about the following:

  • Where you are now
  • Where you want to be
  • Which course will help you achieve your goal

To gain a deeper understanding, we asked a number of our students how they picked their course and any advice they would give to anyone struggling with the decision:

  • Identify your passion

It is important to find out what makes you tick….because what’s the point of doing something you have no interest in? Studying a subject you have a passion in will encourage you to get out of bed for those 9 a.m classes and be fully involved in the lectures. Research shows if you enjoy your subject, you’re more likely to achieve better grades.

  • What motivates you?

Think about it at least twice! Are you sure this is the subject you want to study? Or are you following in a family members footsteps? Remember you are going to spend a significant amount of money and time, so make sure your choice is the right one otherwise you might end up saying you are bored.

  • Consider Career planning

After identifying your passion, you will probably know what you want to do for the rest of your life – but will the course enable you to bag that dream job after you graduate? When picking your course it’s important to think about realistic career prospects; what are the job opportunities like? How tough is the market? How likely is it you’ll end up with a job you’ll love? As Confucius says “Choose a job you love, and you will never have to work a day in your life”

  • Get advice

If you are torn between courses and have no idea which to pick, consider getting professional advice. This maybe from people who inspire you, the National Careers Service or the University itself! You will be astonished to find out how helpful they can be and guide you to your perfect career.

We wish you all the best in picking the right course for you!

Click here to check the courses we offer:


Dr. Vipin Nadda launches new book : Promotional Strategies and New Service Opportunities in Emerging Economies

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Dr.Vipin Nadda is a Lecturer and Programme coordinator (Postgraduate-Tourism & Hospitality) at the University of Sunderland in London. Some of his previous responsibilities involved being a lecturer for tourism and hospitality management at Oxford House College, London and Kurukshetra University in India. He was also a freelance ‘consultant’ for University of East London, Confederation of tourism and Hospitality, BPP University and Cardiff Metropolitan University. With more than twenty years of experience in the education Industry, doing research and having a PhD in tourism – Dr Vipin Nadda published two books, wrote two book chapters and presented papers in various international conferences/seminars. As an experienced academic, he has been teaching a variety of subjects ranging from Strategic tourism development, Destination Branding, Global tourism, Sustainable Tourism Development, Hospitality Management Studies, Tourism Marketing and International Hospitality Marketing, Marketing strategy, International Business Environment, Applied Research Methods, supervising MBA, MSc, and PhD Dissertation projects in UK as well as overseas. Dr. Nadda has also been actively involved in development of Programme at different awarding bodies. He worked with the Confederation of tourism and hospitality awarding body based in London as an exam board member and as an external examiner with St Mary’s University for many years. With this wide international exposure by having taught students from various nationalities evidences his adaptability, diversity and multi-levelled skills.

Dr. Vipin launches his new book this January

Promotional Strategies and New Service Opportunities in Emerging Economies

Vipin Nadda (University of Sunderland, UK), Sumesh Dadwal (Northumbria University, UK), Roya Rahimi (University of Wolverhampton,UK)


Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency.

Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry?

The many academic areas covered in this publication include, but are not limited to:

  • Customer Relation Management
  • Online Retailing
  • Self-Service Technologies
  • Service Marketing

Contribution from colleagues at the University of Sunderland in London 

Chapter contribution


Thorben Haenel

Technology-Enabled Experiential Marketing: Promotional Strategies Towards New Service Opportunities  (pages 210-235) Thorben Haenel, Wilhelm Loibl, Hui Wang