The University of Sunderland in London is delighted to be partnering with Team COCO

At University of Sunderland in London we constantly strive for opportunities to remind our student body of what they can use their studies for, and the good they can pay back. The COCO motto of ListenLearnSustain is a message we hope all our students can adopt and we now look forward to also encouraging them to get more active for a great cause’. This is a chance to remind ourselves of the positive role education can play in changing lives.

COCO is a charity was founded by our Chancellor Steve Cram, providing education to communities in order to create the opportunity for children to break the cycle of poverty. They are currently working in remote areas of Kenya, Tanzania and Uganda.

The importance of education for children cannot be overstated; education promotes better health, improved self-esteem and the development of skills that are essential for making a living in later life.

For 100 million children across the globe, poverty prevents them accessing the education they so desperately need. You can play your part in helping others to help themselves. People living in poor countries don’t want hand-outs; they want the opportunity to transform their lives and the lives of their families. COCO works closely with local community organisations to ensure that the money that you donate is used to maximum effect to give the poorest families hope for the future.

In this increasingly globalised world in which we live, the needs of the world’s less developed countries are coming closer to our doorstep. Each and every one of us has the potential to change the inequalities of the world. You can play your part, however large or small, in eradicating poverty for the most vulnerable children in the world.”  Steve Cram CBE

University of Sunderland in London has teamed up with them to sponsor their new initiative to get people running for a great cause. All the money raised will benefit their overseas programmes and help in improving the lives of children living in poor communities through education. We are looking forward to donning our running vests and logging our miles too – so stay tuned for more info and the chance to get fit for a great cause!

What makes London the best city for International Students?

According to an article by Forbes (2017), with its plethora of world-leading universities and cultural attractions, London is the first choice for international students. Therefore, we have decided to compile a list of reasons we think make London the best city for International students.

The International Student City

London was also ranked as the 3rd best student city in the world (Telegraph, 2017).  Around 100,000 students come to London each year from approximately 200 different countries. With this large number of students travelling to the city it helps in maintaining the diversity which contributes to the vibrant and buzzing atmosphere. Therefore, it increases your opportunity to mingle and network with people from around the world.

Improve your spoken English

English language doesn’t always need to be learned in a classroom. Studying in London is a great way for you to progress in your conversational English abilities. The more you converse with other people in English, the more fluent you will get.

The multicultural experience

London is home to over 5000 museums and galleries including some of the oldest and most famous buildings in the world. The British Museum, the Royal Opera house, the Tate Modern and many more. The city also offers a vast collection of street food markets, restaurants, cafés and even food festivals which allow you to have tastes from every corner of the world.

London is a lively city

There is always something new to try in London – parties, plays, musicals, festivals, museums, pop-up bars and new social media trends. It’s impossible to get bored in London.  Whenever, you feel too overwhelmed you can still rest in one of the lush parks of London that hide beautiful landscapes, a variety of plants and animals.

Transport connectivity and accessibility

You can reach almost anywhere with the London’s fast tube system with around 270 stations that are accessible by foot in most places.  As a student you can get an Oyster card with 30% off all your fares.  Moreover, with the several airports in London and affordable airlines such as Ryanair or Easy Jets, there is no destination that’s out of bounds to you.

Work opportunities

As a student in London, you will have the possibility to work for 20 hours weekly with your Tier 4 visa. London is also known for the number of affluent industries such as fashion, media, finance, hospitality which increase your chances for internships and placement as you finish your degree. Furthermore, with a London degree, no matter where you go in the world, you can be sure to be in high in demand.

You can also read about – Why University of Sunderland in London is right for you?


Leadership lessons from bees: Craig Smith coming to speak at the University of Sunderland in London

On the 27th of April, co-author of “The Bee BookCraig Smith is making a visit to the University of Sunderland in London. He will deliver a session on how to lead in a Volatile, Uncertain, Complex and Ambiguous (VUCA) World. With rapid and shifting requirements from stakeholders, it is often unclear as to where we should look for inspiration and guidance.

“What can we learn about dealing with a VUCA world from an insect with only 1/10000th the neurons of a human being?” 

Craig Smith looks at the way honeybees deal with the challenges of the natural world and he draws interesting parallels that we can apply in our busy and sometimes chaotic working lives. This session will challenge many of the assumptions we have made about how we run our organisations. These assumptions date back to a time when the world was more predictable and stable than it is now. It will not be about entomology, it will be a session about real leadership lessons that we need to learn quickly if our organisations are to survive and thrive going forward.

It will be an opportunity for you to meet and interact with Craig Smith who is a leading Organisational Development consultant who has delivered sessions at universities including Newcastle University, Henley Business School, York St. John University, The University of Portsmouth, Durham University, Teesside University and Northumbria University. Craig also works with organisations such as PepsiCo, Babcock International, Tesco and Tommee Tippee. He is currently working with Flint Spark consulting, delivering innovative facilitation, training and consultancy services to organisations in the public and private sector helping them to lead and manage culture change more effectively. Craig is also with BigPicture Leaning, developing innovative and engaging communication toolkits built around colourful visual metaphors. These toolkits enable organisations to efficiently and innovatively communicate complex visions and strategies to their employees and stakeholders.

Craig has a passion for helping organisations and individuals to achieve their full potential. He believes that work should be engaging, stimulating and meaningful. He helps to create an environment where this is possible regardless the sector you operate in.

 Do not miss out – as it can be #Lifechanging!

Why University of Sunderland in London is right for you?

Choosing a University is possibly one of the most important decisions you’ll have to make in your life. With so much to offer at the University of Sunderland in London here are some reasons why we believe this will be the right choice for you.

 Our location

Based in Canary Wharf, the heart of Europe’s most important financial centre, the University of Sunderland in London is easily accessible from anywhere in London.  With the Jubilee Line and Docklands Light Railway (DLR) on our doorstep, you won’t need to worry about those long commutes.


 Feel at home

Our University welcomes students from around the UK and all over the world – a mix of cultures and ages. Whether you’re a school leaver or a mature student, you will never feel out of place. Our strength comes from our diversity. We celebrate events such as Black History Month, Chinese New Year and Diwali to mention a few.

More than an education

We have an array of activities and services that we offer to students in addition to their academic classes. The University has a Careers, Employability and Enterprise service. We offer Sports, Health & Well being and student-led societies. You are provided with opportunities that allow you to develop skills, boost your confidence and enhance your experience.

 Flexible learning options

We offer courses that can help you in further forging your future. For example, if you want to study at degree level but don’t have the right qualifications, courses such as Business and Management (Extended) can provide an alternative route into Higher Education. For more information click here. We also offer undergradute‘Top-Up’ courses which will allow you to upgrade your HND or foundation degree to a Bachelor degree in one year of study. Or if you have a level 7 diploma you may be able to convert this to a full MBA in just a few months!

Our flexible start dates mean you can join us at a time that suits you. We have intakes in August and October January, April.

We try to ensure that your timetable is blocked into intensive number of days on site which can allow you to fit study around family commitments, continue your job or pick up a part time job while studying.



Some more reasons…

Highest league table climber in the UK (Guardian University Guide 2017)

Ranked in global top 20 for lecture quality (International Student Barometer 2015)

London; Top 3 study destination in the world (QS Student Cities table 2017)

We’ll give you a life changing experience that will prepare you for the future!

Choosing the right course for you

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Selecting the right degree is a big decision and one you shouldn’t take lightly. For some people, it can be very simple as they probably grew up knowing what they wanted to become; a Doctor, Engineer or Pilot. For everyone else undecided, the choice can be a challenging one.

Before choosing a course you need to think about the following:

  • Where you are now
  • Where you want to be
  • Which course will help you achieve your goal

To gain a deeper understanding, we asked a number of our students how they picked their course and any advice they would give to anyone struggling with the decision:

  • Identify your passion

It is important to find out what makes you tick….because what’s the point of doing something you have no interest in? Studying a subject you have a passion in will encourage you to get out of bed for those 9 a.m classes and be fully involved in the lectures. Research shows if you enjoy your subject, you’re more likely to achieve better grades.

  • What motivates you?

Think about it at least twice! Are you sure this is the subject you want to study? Or are you following in a family members footsteps? Remember you are going to spend a significant amount of money and time, so make sure your choice is the right one otherwise you might end up saying you are bored.

  • Consider Career planning

After identifying your passion, you will probably know what you want to do for the rest of your life – but will the course enable you to bag that dream job after you graduate? When picking your course it’s important to think about realistic career prospects; what are the job opportunities like? How tough is the market? How likely is it you’ll end up with a job you’ll love? As Confucius says “Choose a job you love, and you will never have to work a day in your life”

  • Get advice

If you are torn between courses and have no idea which to pick, consider getting professional advice. This maybe from people who inspire you, the National Careers Service or the University itself! You will be astonished to find out how helpful they can be and guide you to your perfect career.

We wish you all the best in picking the right course for you!

Click here to check the courses we offer:


Dr. Vipin Nadda launches new book : Promotional Strategies and New Service Opportunities in Emerging Economies

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Dr.Vipin Nadda is a Lecturer and Programme coordinator (Postgraduate-Tourism & Hospitality) at the University of Sunderland in London. Some of his previous responsibilities involved being a lecturer for tourism and hospitality management at Oxford House College, London and Kurukshetra University in India. He was also a freelance ‘consultant’ for University of East London, Confederation of tourism and Hospitality, BPP University and Cardiff Metropolitan University. With more than twenty years of experience in the education Industry, doing research and having a PhD in tourism – Dr Vipin Nadda published two books, wrote two book chapters and presented papers in various international conferences/seminars. As an experienced academic, he has been teaching a variety of subjects ranging from Strategic tourism development, Destination Branding, Global tourism, Sustainable Tourism Development, Hospitality Management Studies, Tourism Marketing and International Hospitality Marketing, Marketing strategy, International Business Environment, Applied Research Methods, supervising MBA, MSc, and PhD Dissertation projects in UK as well as overseas. Dr. Nadda has also been actively involved in development of Programme at different awarding bodies. He worked with the Confederation of tourism and hospitality awarding body based in London as an exam board member and as an external examiner with St Mary’s University for many years. With this wide international exposure by having taught students from various nationalities evidences his adaptability, diversity and multi-levelled skills.

Dr. Vipin launches his new book this January

Promotional Strategies and New Service Opportunities in Emerging Economies

Vipin Nadda (University of Sunderland, UK), Sumesh Dadwal (Northumbria University, UK), Roya Rahimi (University of Wolverhampton,UK)


Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency.

Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry?

The many academic areas covered in this publication include, but are not limited to:

  • Customer Relation Management
  • Online Retailing
  • Self-Service Technologies
  • Service Marketing

Contribution from colleagues at the University of Sunderland in London 

Chapter contribution


Thorben Haenel

Technology-Enabled Experiential Marketing: Promotional Strategies Towards New Service Opportunities  (pages 210-235) Thorben Haenel, Wilhelm Loibl, Hui Wang








Ragasudha Vinjamuri – Meet one of our Academic Tutor who is spreading the Indian art, culture and heritage across the UK!

“Don’t tell me the sky’s the limit when there are footprints on the moon”               – Paul Brandt

She quotes the above line on her email signature and it truly correlates with her personality! To have a successful and an evolving career is one biggest achievement. But, to have multiple successful careers that too, all running parallel at the same time in your life is something beyond my capabilities to describe.

Meet Ragasudha Vinjamuri – An Academic Tutor at our University. Fellow at the Royal Society of Arts, Member at Commonwealth Journalists Association, Founder of Sanskruti Centre of Cultural Excellence London, The Chairperson for the Public Relations Committee of Hindu Forum of Britain. Yes! She is all this and much more! Ragasudha has Double Postgraduate Degrees – one in Tourism Management, one in Literature and she is working towards a PhD in Tourism Management.

Ever since her childhood days, she has an inclination towards Arts and Literature. She is a professional Bharatanatyam Dancer trained by the revered Dr Uma Rama Rao and has performed in the British Parliament four times; which is a record for any artist! Since 2004, she has been teaching this art from to her students in the UK.  Earlier in Manchester, where she started her initial dance classes and since this summer, she has started Indian folk & classical dance classes at the YMCA in South Harrow, Greater London.  Through her other venture ‘Sanskruti’ she offers cultural education and training in Indian folk dances and Bharatanatyam.  She has also conducted workshops about Hindu Mythology in various schools across London.  Her intention is to try and provide a training platform for children and women to help them build confidence and get inspired.

Ragasudha, an expert of the Telugu language, has written and published various articles, short stories and poems in Telugu. She has successfully transcribed 300 year old Telugu palm leaf folios for the British Library, providing insight into the life and work of the great Hindu Theologian Acharya Ramanuja.  Her work was released at an event in the British Parliament,ragasudha-1 on the 9th of May 2016 to mark the beginning of Ramanuja’s 999th birthday celebrations. It took her over three years to complete this project. She accepted that this was the most challenging task taken up by her so far.  Her daughter was just six months old when she started working for this project, she reminisced about how she juggled between her long visits to the library and her baby.  She is the cultural secretary of ‘Telugu Association of London’ and also is associated with ‘The European Telugu Association and the Telangana NRE Association’. Apart from this, she teaches Telugu language at the School of Oriental and African Studies, University of London to PhD students; who have research topics with reference to the language. The superwoman that she is, Ragasudha has also edited the Telugu script of the popular Warner Brothers movie ‘Batman v/s Superman: Dawn of Justice.’ She is responsible for the Public Relations at the Maharashtra Mandal London and is also closely associated with the cultural events conducted by them.

Ragasudha has been felicitated at various events and has a long list of awards to her name. April this year, The Switzerland Telugu Association has conferred upon her the Title of ‘Nrutya Nagaja’ and gave her a citation at Zurich. She has been felicitated by ‘The Bromley and Kent Telugu Association’, for her achievements in the field of art and culture in the past 10 years.  The latest feather in her cap is receiving the prestigious ‘Pravasi Stree Shakti Award’ 2016 at the hands of the Cultural Minister in India. This was a global nomination based process for women who have been contributing exceptionally to social, cultural fabric of India as non-resident Indians abroad. She was the only one in Europe to have received it this year!

When asked about what motivates her in her life, she states that the motivation comes from within her and unless one is self-driven, one cannot achieve their dream. She states, “I’m really proud of my achievements and I’m self-driven. One should be!” She also adds, “I have taken up several different tasks in my life but I always ensure that I excel in everything that I take upon myself.”  She gives full credit of her success to her family – Her husband and her little daughter for their continuous and unified support.

Signing off we would say, Ragasudha is the personification of the Crystal Prism; her inner light makes herself and the people around her bright and colourful.

Article by Ashwini Shah published