Dr. Vipin Nadda launches new book : Promotional Strategies and New Service Opportunities in Emerging Economies

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Dr.Vipin Nadda is a Lecturer and Programme coordinator (Postgraduate-Tourism & Hospitality) at the University of Sunderland in London. Some of his previous responsibilities involved being a lecturer for tourism and hospitality management at Oxford House College, London and Kurukshetra University in India. He was also a freelance ‘consultant’ for University of East London, Confederation of tourism and Hospitality, BPP University and Cardiff Metropolitan University. With more than twenty years of experience in the education Industry, doing research and having a PhD in tourism – Dr Vipin Nadda published two books, wrote two book chapters and presented papers in various international conferences/seminars. As an experienced academic, he has been teaching a variety of subjects ranging from Strategic tourism development, Destination Branding, Global tourism, Sustainable Tourism Development, Hospitality Management Studies, Tourism Marketing and International Hospitality Marketing, Marketing strategy, International Business Environment, Applied Research Methods, supervising MBA, MSc, and PhD Dissertation projects in UK as well as overseas. Dr. Nadda has also been actively involved in development of Programme at different awarding bodies. He worked with the Confederation of tourism and hospitality awarding body based in London as an exam board member and as an external examiner with St Mary’s University for many years. With this wide international exposure by having taught students from various nationalities evidences his adaptability, diversity and multi-levelled skills.

Dr. Vipin launches his new book this January

Promotional Strategies and New Service Opportunities in Emerging Economies

Vipin Nadda (University of Sunderland, UK), Sumesh Dadwal (Northumbria University, UK), Roya Rahimi (University of Wolverhampton,UK)


Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency.

Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry?

The many academic areas covered in this publication include, but are not limited to:

  • Customer Relation Management
  • Online Retailing
  • Self-Service Technologies
  • Service Marketing

Contribution from colleagues at the University of Sunderland in London 

Chapter contribution


Thorben Haenel

Technology-Enabled Experiential Marketing: Promotional Strategies Towards New Service Opportunities  (pages 210-235) Thorben Haenel, Wilhelm Loibl, Hui Wang








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